(Bloomberg) -- The business of professional golf has been hard to follow over the last few years with the PGA Tour and upstart LIV Golf being at odds and then announcing a merger that’s yet to be completed. 

Mark Attanasio, co-founder of Crescent Capital Group and owner of the Milwaukee Brewers, said he aims to ease some of that turmoil, which has included LIV signing top players. He’s a partner in Strategic Sports Group, a collection of sports team owners that reached a deal in January to invest as much as $3 billion in the PGA Tour.

“The best athletes in the world want to compete against each other,” Attanasio said on Wednesday at the Bloomberg Invest Summit in New York. “We hope to be that bridge.”

Given the controversy surrounding professional golf, it didn’t seem like a good time to put money into the PGA Tour. There was hesitancy in meetings with members of the Strategic Sports Group, according to Attanasio.

“The more challenges, the more opportunity,” Attanasio said. “The easy investments don’t create a lot of opportunity.” 

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